Magic of Light 2019

from Icons to Holograms & OptoClonesTM

Shanghai Science & Technology Museum

click here to visit the official webpage of the organizers

Facts

A novel approach: special mega-production for Science Centers, adapted for China

Title: MAGIC of LIGHT
From Icons to Holograms & OptoClones

When: 25 Jan 2019 - 25 May 2019, Tue-Sun (09:00-17:00)

Where: Shanghai Science & Technology Museum (SSTM)

Who: Optics Museum ITMO University - Hellenic Institute of Holography

Cooperation: World of Science, St. Petersburg and Shanghai Science Education Development Foundation (SSEDF)

Size: 1,000 sqm hall size, 165 exhibits, 8 thematic modules

Languages: Chinese / English

Content Adaptation: Shanghai S&T Museum (SSTM)

Attendance: 440,000 visitors total number, day-peak 9,444 visitors (01 May 2019)

Trailer

Local media promo video

Press

Identity

Custom-made original logotype elements

 SSTM2019 Dragon4Elements logo 3D Guang rotation v3final (Andreas)

Multi-purpose posters in various sizes

HorizontalBanner (MuseumEntrance) large      VerticalPoster (Exit) large

HorizontalBanner (Opening) large     VerticalPosters  Explanatory large

High-quality printed & laminated folding flyer

BROCHURE (Front) small

BROCHURE (Back) small

Label signs in various sizes, types and format

Label Sign (double)  Label Sign (double)

Custom-made hall entrance and routing map

SSTM2019 Routing Hall Map       EntranceView   last version02 EntranceHall (implementation)  large

Exhibition hall layout renders from 3D model (by A-Screen and A. Sarakinos)

SSTM PERSPECTIVE MARCH19 e SSTM PERSPECTIVETOP NOTRSS MARCH19 e

 

 

 

 

 

 click on icon to enlarge

The Concept

SSTM Aerial2Following three years of negotiations and six months of technical preparations, the mega-production of this version of Magic of Light exhibition especially addressed to Chinese audiences was officially inaugurated on Jan 25th, 2019. With content and design developed and adapted for Chinese Science Parks by the Optics Museum of ITMO University and the Hellenic Institute of Holography, it required a joint team of 20 people from Russia, Greece and China during two weeks for its installation. But, as all visitors during the Show and officlals present at the opening ceremony unhesitantly asserted, the final result excelled everybody's expectations.

SSTM2019 TheInstallationTeamThe exhibition occupied almost in its entirety the special area of the museum dedicated for temporary exhibitions, a total area of approx. 1,000 sqm. This consisted of the main hall (800 sqm) and three adjacent large rooms (200 sqm) in addition to surrounding auxiliary space (entrance, exit, retail outlet, corridors). READ MORE

The Implementation

OpeningDay AllOfficials largeThe organizers, Shanghai Science & Technology Museum (SSTM), one of the biggest museums of its kind worldwide and one of the most visited among museums of all types in China, were pleased to receive a number of distinguished guests during the opening ceremony: Consuls of Russian Federation and of Greece, Rector of ITMO University and Director of the World of Science organization from St. Petersburg paid their respect to the hosting organizations represented by Directors Prof. X.Wang (SSTM) and Vice-Chairperson Ms. L.Wang of the Shanghai Science Education Development Foundation (SSEDF).

SSTM2019 FirstDayQueue3 large smallAn impressive entrance arcade was created by design bureau 'A-Screen' in St. Petersburg who also undertook the origination of the main graphic design elements with a Chinese flair. Counters at hall entrance and exit recorded the attendance displayed in real-time on a special monitor in public view. READ MORE...

Photos

Videos

Let There be ...'guang'

walk with camera THROUGH ALL EXHIBITion

A guided JOURNEY Through 'FACES' Labyrinth

VIDTHUMB DUMMY

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A selection of unofficial web video clips with EXHIBITS